Melanie Notkin

Photo Credit- Ana Schechter, Dress- DVF

Melanie Notkin, 42, is the founder of, the lifestyle brand for nearly 50 percent of American women who are not moms but love the children in their lives.  She’s also an author, lifestyle expert, spokesperson and social media influencer. Since  Since Savvy Auntie is her dream, working is personal. Spending time with her nephew and nieces delights her to no end.  She took some time out of her busy schedule to take a Style Minute with me.

Her book,  Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins) comes out on April 26th

But get this!  On March 15th (Melanie’s birthday!) she will be donating $1 to Dina Manzo’s Projectladybug for every book pre-sold on!!

In the meantime, let’s get to know Melanie a little bit with a Style Minute, shall we?

Style Minute with Melanie Notkin

My closet: is way too small.

Favorite thing to wear: Confidence, James Jeans cargos and Spring Street Market jewelry

Favorite shoes: Yves St. Laurent Tribtoos in black textured leather

Favorite store: Bergdorfs and Club Monaco

Most regrettable fashion purchase: If there was one, it was returned

I know I look good when: I’m around gay men. They’re not shy to let me know.

If I was attended the Oscars I would wear: something that made me feel like a star

Favorite magazine: Vogue, September issue

Favorite Color: Pinkalicious (niece inspired)

Most prized accessory: My Baume Mercier watch. It’s a modern classic.

Shopping is: a way to dream about the possibilities of where these clothes might take me….

Last purchase: A Tart strapless black sequined jumpsuit that makes me feel like Disco is back!

Favorite clothing era: Mary Taylor Moore’s 1970s.

My inspiration: Happiness

My style: Playful luxury