Source: just reported on an interesting ad campaign fail from Levi’s touting that the jeans fit all shapes and sizes.

Yes, hotness does come in all shapes and sizes but, sadly it seems, Levi’s missed the mark in illustrating that point.  Where are the shapes and sizes?   These women look about the same.

Oh Levi’s…I love your jeans, in fact, I am wearing my favorite pair of Curve ID skinny jeans as I write this.  You do fit a variety of shapes and sizes, you are universally flattering and you are incredibly affordable.   I just wish you did a better job of showing that in this ad.

What do you think of this ad?  Did it miss the mark?