There is just something about Winter in New York. The after-Christmas sales at Macys,  Ice skating at Rockefeller Center, seeing Central Park frosted in snow…watching dry radiator heat make your hair blow up bigger than a jiffy pop, with a million flyaways to boot. .

Okay that last one isn’t so pleasant.

I love New York but that dry radiator heat, makes my skin itch, my nose bleed and my hair explode.

Well, it used to.


A month ago a company called Renpure (site here) sent me a bottle of shampoo and conditioner to try out as possible Fab Find. I was so annoyed when I opened the box. Argan Oil? Didn’t that trend play itself out awhile ago? But whatever.  I gave it a try.

Now I’m really angry…that I didn’t find this shampoo years ago. Not only is my hair no longer poofy, my ends aren’t crispy and a surprisingly, but delightful, side effect occurred; for the first winter in forever my scalp isn’t constantly itching.

Going online, I found people are devoted to the line. Renpure has a sulfate free line that many people with severe allergies say is the only hair care line they can use without having  a reaction. Quite  number of people with thinning hair report seeing new growth.  The company even makes a point to use only organic ingredients gathered from places that use sustainable farming practices.

By now you might be thinking “Okay, fine. It’s a great hair care line, but I’ve seen these organic sulfate free shampoos at Whole Foods. They cost $24 for 4 ounces. Pass.”

The line comes in 16 oz bottles that retail for between $6 to $10, making it very affordable.

You can find Renpure in most retail stores (consult the retail finder on their website) or you can order it from